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Educational Qualification :Graduate with Good English KnowledgeBasic Computer KnowledgeInternet Surfing Experience (Optional)Duration :Class : a few monthsProject : 3 many weeks (optional)Total Course Fees pertaining to Basic SEO Training:Online SEO Training : Rs. 25,000/- (One time payment) or perhaps US $ 650Class Room Students : Price Same (Installment Available)Syllabus intended for Basic SEO TrainingPart I: Understanding SEOChapter 1: Search Engine BasicsWhat Is a Search Engine?Anatomy of an Search Engine.Query interfaceCrawlers, spiders, as well as robotsDatabasesSearch algorithmsRetrieval as well as rankingCharacteristics connected with SearchClassifications associated with Search EnginesPrimary research enginesSecondary search enginesTargeted research enginesPutting Search Engines for you to Work regarding YouManipulating Search EnginesChapter 2:Creating an SEO PlanUnderstanding Why You Need SEOSetting SEO GoalsCreating Your SEO PlanPrioritizing pagesSite assessmen tFinishing your planFollow-up.Understanding Organic SEOAchieving Organic SEOWeb-site contentGoogle AnalyticsInternal and additional linksUser experienceSite interactivityPart II: SEO StrategyBuilding Your Site intended for SEO .Before You Build Your SiteKnow your current targetPage elementsUnderstanding Web-Site OptimizationDoes hosting matter?Domain-naming tipsUnderstanding usabilityComponents of the SEO-Friendly PageUnderstanding entry and also quit pagesUsing highly effective titlesCreating excellent contentMaximizing graphicsProblem Pages plus Work-AroundsPainful portalsFussy framesCranky cookiesProgramming Languages along with SEOJavaScriptFlashDynamic ASPPHP .Other Design ConcernsDomain cloakingDuplicate contentHidden pagesAfter Your Site Is BuiltBeware with subject matter thievesDealing together with changes and site changesChapter 4: Keywords and Your Web Site .The Importance regarding KeywordsUnderstanding HeuristicsUsing Anchor TextPicking your Right KeywordsWhat's this Right Keyword Density?Taking Advantage connected with Organic KeywordsAvoid Keyword StuffingMore About Keyword OptimizationChapter 5: Pay-per-Click along with SEOHow Pay-per-Click Works .Determining targeted visitor valuePutting pay-per-click to be able to workPay-per-Click CategoriesKeyword pay-per-click programsProduct pay-per-click programsService pay-per-click programsUnderstanding How PPC Affects SEOKeyword Competitive ResearchKeyword recommendation toolsChoosing Effective KeywordsCreating your own initial keyword listForbidden search conditions along with toxin wordsForecasting seek volumesFinalizing your search term listWriting Ad DescriptionsMonitoring along with Analyzing ResultsChapter 6: Maximizing Pay-per-Click Strategies .Understanding Keyword PlacementAlt plus Other Tags along with AttributesTitle tagsMeta explanation tagsAnchor textHeader tag contentBody textAlt tagsURLS in addition to File NamesChapter 7: Increasing Keyword Success . . .Writing Keyword Advertisement TextCreate Great Landing Pages .Understanding and also Using A/B TestingAvoiding Keyword StuffingChapter 8: Understanding and also Using Behavioral Targeting . .What Is Behavioral Targeting?Taking Advantage of Behavioral TargetingAdditional Behavioral Targeting TipsChapter 9:Managing Keyword along with PPC Campaigns . . .Keyword BudgetingUnderstanding Bid ManagementManual bid managementAutomated bid managementTracking Keywords as well as ConversionsReducing Pay-per-Click CostsManaging PPC campaignsNegative search phrases .Improving Click-Through RatesThe ROI connected with PPCChapter 10: Keyword Tools along with Services . .Google AdWordsCampaign managementReportsAnalyticsMy AccountPrint adsYahoo! Search MarketingDashboardCampaignsReportsAdministrationMicrosoft adCenterCampaignAccounts & BillingResearchReportsChapter 11: Tagging Your Web Site . .What's So Important About Site Tagging?How Does Site Tagging Work?Additional HTML TagsNo-followStrong along with emph asisNo-framesTable brief summary tagAcronym plus abbreviation tagsVirtual includesUsing Redirect PagesChapter 12: The Content Piece in the PuzzleHow Does Web-Site Content Affect SEO?Elements of Competitive ContentTo Use as well as Not? Duplicate ContentStay Away coming from Search Engine SpamDoorway pagesHidden along with very small textSEO about submissionPage jackingBait as well as switchCloakingHidden linksConsiderations to get Multi-Lingual SitesContent Management SystemsWhen need to you utilize CMS?Choosing the proper CMSHow CMS affects SEOUnderstand and Use Viral ContentChapter 13: Understanding the particular Role connected with Links along with Linking . . .How Links Affect SEOHow Links as well as Linking WorkSnagging inbound linksCreating outbound linksTaking selling point of cross-linkingThe lanky with website link farmsThe Basics of Link BuildingUsing Internal LinksJudging the Effectiveness regarding Your LinksPart III: Optimizing Search StrategiesChapter 14: Addi ng Your Site to be able to Directories . . .What Are Directories?Submitting to be able to directoriesMajor on the internet directoriesPaid vs. totally free directoriesGeo-Targeting SEO StrategiesUsing Submission ToolsChapter 15: Pay-for-Inclusion Services .When to Use Pay-for-Inclusion ServicesUnderstanding your Business ModelManaging Paid ServicesHiring your Right ProfessionalsContract ConsiderationsWhen the Relationship Isn't WorkingChapter 16: Robots, Spiders, plus Crawlers. . .What Are Robots, Spiders, and Crawlers?What's your Robot Exclusion Standard?Robots Meta TagInclusion together with XML Site MappingCreating your XML web-site mapSubmitting your site mapChapter 17: The Truth About SEO SpamWhat Constitutes SEO Spam?Why Is SEO Spam some sort of Bad Idea?Avoiding SEO SpamChapter 18: Adding Social-Media Optimization . . .What Is Social-Media Optimization?What's several in relation to social-media optimization?The Value regarding Social MediaSocial-Media StrategiesMeasur ing Social-Media OptimizationChapter 19: Automated OptimizationShould You Automate?Automation ToolsPart IV: Maintaining SEO Chapter 20: SEO Beyond The LaunchIt's Not OverUsing Content Management SystemsSEO Problems in addition to SolutionsYou've happen to be banned!Content scrapingClick fraudChapter 21:Analyzing SuccessAnalyzing SEO SuccessesManaging SEO expectationsFind yourselfAnalyzing web statsCompetitive AnalysisConversion AnalysisAnalyzing Server LogsOptimization with regard to Major Search Engines . . .Optimization regarding GoogleUnderstanding Google Page RankCalculate on-line of each pageAlgorithm with Page RankOptimization intended for MSNOptimization to get Yahoo!The Yahoo! Search CrawlerSEO Software, Tools, and ResourcesMajor Search Engines and DirectoriesSecondary Search EnginesMeta Search EnginesKeyword ToolsContent ResourcesRSS Feeds in addition to ApplicationsRSS Feeds optimizationXML Feed CreationXML Feeds optimizationSearch Engine Marketing Resources as wel l as ArticlesRegistration Services and ProgramsLink Resources and SoftwarePay-per-Click..Social-Media ToolsSEO Plan ..SEO Checklist .Current StateKeyword ResearchWeb-Site DesignWrite Clean CodeMake Use regarding Tags plus AttributesSEO-Approved ContentManual SubmissionsLinking StrategiesConversionsKeyword WorksheetPPC Keyword WorksheetKeyword ChecklistKeyword Performances WorksheetA/B Testing WorksheetPPC Competition WorksheetLink-Tracking WorksheetRank-Tracking Worksheet.
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